For those of us who have spent a good portion of our professional lives in meetings -- creative or otherwise -- Jared Sandberg's piece in today's Wall Street Journal may strike a familiar chord.
Per one of Sandberg's sources:
"'There are so many things people do in management because they think it's good, but there's no evidence for it,' says Paul B. Paulus, a professor of psychology at the University of Texas at Arlington. 'Teamwork is one example. Brainstorming is another.' Prof. Paulus conducted research on the number and quality of ideas of four people brainstorming together versus four people brainstorming by themselves. Typically, group brainstormers perform at about half the level they would if they brainstormed alone."
The article cites a number of disillusioned brainstorm participants who label the process "blamestorms" and "coblabberations."
But a strategic planner for whom we have a great deal of respect counters Sandberg's piece with the following:
"These are all good examples of brainstorming sessions that had poor quality facilitation or none. Brainstorming is a specific, exacting and sensitive discipline, and it's definitely not the solution to all business problems. Too many people think that you can put any group together, say they are brainstorming, and it will happen naturally. They are wrong.
"A good, strong facilitator, proper group size, the right people, the correct process and sufficient time are necessary prerequisites to get great results.
"Just like putting water in your gas tank will ruin your engine, calling a plain old meeting 'brainstorming' will ruin your outcome. If a session becomes a "blamestorm," the only person to blame is the one who should have better managed the meeting from the outset."